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BRUXIE WILL BRING WAFFLE SANDWICHES, CHICKEN TENDERS TO ITS FIRST ATLANTA LOCATION IN 2024

a sandwich cut in half

Chamblee Location Will Be the First of Several Restaurants in Atlanta in 2024, Following Its 2023 East Coast Debut in Athens, GA

ATLANTA, December 1, 2023 – Bruxie, an up-and-coming “culinary casual” concept known for its inviting atmosphere and innovative menu offerings, including hand-crafted waffle sandwiches, famous chicken tenders and artisan custard shakes, is set to open its first restaurant in Atlanta in early 2024. 

The eagerly anticipated location will be located in the heart of fast-growing Chamblee in Northeast Atlanta, bringing a satisfied smile to a food-centric community looking to enjoy fresh, high-quality food in an upbeat environment. Like Atlanta, Bruxie is innovative, unique and exciting. Both the city and restaurant continue to grow to new heights.

“We are beyond excited to see how Bruxie will contribute to the ever-changing culinary landscape of Atlanta,” said Bruxie CEO, Scott Grinstead. "Bruxie offers a refreshing and innovative restaurant experience that Atlantans deserve. From our distinctive waffle sandwiches and hand-crafted chicken tenders to our homemade sauces and indulgent shakes, we're eager to be a part of Atlanta’s food scene."

Since 2010, Bruxie has combined a friendly atmosphere with an innovative chef-driven menu that utilizes fresh ingredients, time-intensive processes, proprietary recipes and creative culinary ideas to deliver an elevated fast-casual dining experience. Inviting guests to explore new options with every visit, Bruxie’s wide-ranging menu features everything from hand-crafted chicken tenders and unique waffle sandwiches to desserts and shakes made with real Wisconsin custard. Sauces are handmade in-house daily, produce is freshly chopped onsite, chicken is marinated for 24 hours before being fried to perfection, and the brand’s Belgian-inspired waffle batter was designed to achieve a delightfully light and airy texture with a crispy finish. 

“We’re proud to introduce our unique menu to the Chamblee community as an exciting new concept inspired by the classic Southern staple,” said Neal Starling, Atlanta Bruxie Franchise Partner. “Bruxie is ready to put down roots in Atlanta and create a unique dining experience for Chamblee and the surrounding area. We look forward to becoming a part of the Chamblee community and are eager for our new guests to experience Bruxie’s unconventional sandwiches, tenders, salads and desserts for themselves.”

Bruxie currently operates seven restaurant locations in Southern California and one location in Athens, Ga. Chamblee will be the ninth U.S. store and the second in the state of Georgia. The brand is tackling 2024 with a focus on continued expansion in California and Georgia. Following Chamblee, Bruxie will welcome additional stores on the east and west coasts in the new year. 

Bruxie’s new restaurant will be located at 5126 Peachtree Blvd, Suite 200B, Chamblee, GA 30341. To learn more about the brand’s unique, quality-driven menu, visit www.bruxie.com and follow the brand on Instagram, TikTok, Facebook, LinkedIn and X (Twitter).

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About Bruxie

Bruxie is a fast-casual restaurant franchise known for its inviting vibes, personalized service, and innovative menu offerings, including delicious waffle sandwiches, famous chicken tenders and artisan custard shakes. Since its founding, Bruxie has gained widespread recognition and popularity as a chef-driven concept offering bold flavors, fresh ingredients, and unique chicken and waffle creations truly unlike anything else out there. Uniquely stationed at the top of the fast-casual segment with high-quality food and a welcoming dine-in environment complemented by outstanding service, Bruxie invests in the best people, processes, and ingredients to ensure guests have a memorable experience with every visit. No longer California’s best-kept secret, Bruxie’s unmistakable attributes and defining characteristics are paving the way for a growing coast-to-coast footprint. For more information, visit www.bruxie.com.


Media Contact:
Julia Thomas
julia.thomas@seesparkgo.com
706.254.8794